Privacy Policy

Mason Street Auto Care ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services at our Fort Collins, Colorado location.

By accessing or using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this policy, please do not access the site.

We may collect information that you provide directly to us, including:

• Personal identification information: name, email address, phone number, and mailing address when you schedule an appointment through our online scheduler, call us, or request a quote. • Vehicle information: make, model, year, and VIN when you bring your vehicle in for service. • Payment information: we do not store credit card information on our servers. All payment processing is handled by secure third-party processors. • Communication data: messages you send via email, phone, or SMS/text.

We may also collect information automatically when you visit our website, including your IP address, browser type, operating system, referring URLs, and information about how you interact with our site.

We use the information we collect to:

• Provide, operate, and maintain our automotive repair and maintenance services. • Communicate with you about your vehicle, appointments, and service updates. • Respond to your comments, questions, and requests. • Send you technical notices and support messages. • Send you SMS messages regarding your appointments or service reminders (with your consent). • Improve our website and services. • Comply with legal obligations.

We do not sell, trade, or otherwise transfer your personal information to outside parties except in the following circumstances:

• Trusted third parties: we may share information with trusted service providers who assist us in operating our website or conducting our business, provided they agree to keep this information confidential. • Legal requirements: we may disclose information when required to do so by law or in response to valid requests by public authorities. • Business transfers: if we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

With your consent, we may send you SMS text messages regarding appointment confirmations, reminders, and service updates. Message frequency varies based on your interactions with us. Standard messaging and data rates may apply. You may opt out at any time by replying STOP to any message. For full details, please see our Mobile Terms & SMS Consent page.

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Depending on your location, you may have the following rights regarding your personal data:

• The right to access and receive a copy of your personal data. • The right to correct inaccurate or incomplete data. • The right to request deletion of your personal data. • The right to restrict or object to the processing of your data. • The right to data portability.

To exercise any of these rights, please contact us using the information provided below.

We use Google Tag Manager and Google Analytics, services provided by Google LLC, to understand how visitors use our website. This helps us see which pages people visit and which parts of the site lead them to schedule an appointment, call us, get directions, or email us.

When you use our website, we record:

• The page you viewed, its title, and its web address. We remove anything added to the end of the address, such as search terms or tracking codes. • When you select a button or link to schedule an appointment, call us, get directions, or email us: which button or link you used and the page it was on. If you select a promotion, we also record which promotion it was, and when the scheduler opens, we record whether it opened on our page or in a new tab.

We do not send your name, email address, phone number, vehicle information, or anything you type into a form to Google Analytics. Google automatically receives technical information from your browser, such as your IP address, browser and device type, and the website that referred you, and uses your IP address to estimate your general location.

Google Analytics uses cookies, such as _ga and cookies beginning with _ga_, to recognize repeat visits. Google keeps this data for the retention period set in our Google Analytics account and handles it under Google's Privacy Policy, available at https://policies.google.com/privacy.

The first time you visit our website, a banner explains your choices:

• Analytics cookies are on by default. • Advertising cookies stay off unless you select Accept. • If you select Decline, both analytics and advertising cookies are turned off. Google's tags still load, and they may send Google limited information that does not use cookies, such as the fact that a page was viewed.

We do not currently use advertising tags on our website.

Your choice is saved in your browser's local storage under the name msac-cookie-consent, along with the date you made it. It stays on your device and is not sent to us. You can change your choice at any time by selecting Cookie settings at the bottom of any page. You can also block or delete cookies in your browser settings, or install Google's opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

Some features of our website are provided by other companies, which handle information under their own privacy policies:

• Online scheduling: our appointment scheduler is provided by Tekmetric and loads from Tekmetric's servers on our website pages. Information you enter when booking an appointment, such as your name, contact details, and vehicle information, is collected by Tekmetric so we can manage your appointment. • Website hosting and performance: our website is hosted by Vercel, which processes standard request information, such as IP addresses, to deliver the site. We use Vercel Speed Insights to measure how quickly our pages load. • Maps and directions: when you select a directions link, you are taken to Google Maps, where Google's Privacy Policy applies. • Ratings: our homepage shows our current ratings on Google, Yelp, and Facebook, with links to each. When you follow a link, that site's privacy policy applies.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

If you have any questions about this Privacy Policy, please contact us:

Mason Street Auto Care 4263 S Mason St, Fort Collins, CO 80525 Phone: (970) 416-1234 Email: josh@masonstreetauto.com